Comments on: Pinning down consistent brand color

By: naniprints

naniprints — Tue, 06 Apr 2010 17:22:06 +0000

Thank you, Anza. This is indeed a complex topic. By their very nature, the way the different color spaces work (RGB vs. CMYK especially) make color alignment between online viewing and printed product pretty tricky. I’ll be interested to see what designers who work primarily on the web will add to this conversation. I suspect that there must be less attachment to specific color for the web, since to a great degree, how it will look is beyond the designer’s control. Thanks for weighing in! ~Nani

By: Anza

Anza — Tue, 06 Apr 2010 17:16:13 +0000

This is a really excellent explanation of a rather complex topic. Very well put!

By: naniprints

naniprints — Sat, 03 Apr 2010 17:49:41 +0000

Great advice, Sonya! This is quintessential planning ahead! Dear readers, this sage advice comes to you from a highly experienced prepress artist. ~Nani

By: sonyaseattle

sonyaseattle — Sat, 03 Apr 2010 17:46:05 +0000

Nani, great article. I would love to see more startups and small businesses take this advice! I’d also mention that it’s important for folks designing logos to always do so in a vector program (like Adobe Illustrator), not a a pixel-based program (like Photoshop), so that their logo can be re-sized to any dimensions in the future.