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Another Printing Disasters—and How to Avoid Them story…

Quality check of finished banners before they shipped to Squeaky Green Organics

In part 1 of my trade show displays crash course, I discussed vendor and manufacturer considerations.

In Part 2, I will share with you the many questions that I’ve discovered are crucial to ask before designing or producing a display that will work well for the user and for the trade show.

Read more about trade show displays →

Another Printing Disasters—and How to Avoid Them story..

I spent a busy September managing a series of print projects for a Seattle ad agency, including small-scale self-mailers, postcards and invitations; medium-scale posters and large-scale outdoor banners and billboards.

Reviewing all of the proofs for these diverse products got me to thinking about proofing from an audience or end-user perspective.

We print specialists and designers tend to view proofs with our noses pressed right up against them to spot even the most microscopic flaw. It’s necessary to give the proof close-up scrutiny, of course, but it’s also important to hold the proof farther away, too, in order to see it the same way the intended viewer will. Are you seeing what your reader will see? Just remind yourself that most people don’t own a loupe!

Read more about proofing with the end-user in mind →

Another Printing Disasters—and How to Avoid Them story…

Imagine my excitement

A design and strategy firm’s e-newsletter caught my attention this week. It featured an annual report the firm had produced for a client in both print and interactive form.

In describing the project, the strategist’s number one point was, “Print is not dead.” It went on to tout how print’s tangibility effectively supports brand communication.

Print is Still Integral

I am excited to see a design firm pitching the stance I’ve been promoting for over a year: Print is (still!) an important, integral aspect to any brand’s strategy.*

Granted, print design was not where the new business was to be found over the past two recessionary years, and hungry creative firms had to be responsive to what prospective clients were willing to buy.

But I’m happy to see this evidence that the pendulum is swinging back toward design and brand strategy professionals regarding print as a critical brand communication vehicle.

Hot tip

If your design firm has dropped print design from your sales pitch, I suggest that you add it back in—before the other guys beat you to it.

* See my blog articles, Brand Learning Styles and the Place of Printand “…People crave color and texture, the tangible and the real.”

© 2010 Nani Paape

Another Printing Disasters—and How to Avoid Them story…

InDesign’s new “oh wow” features

This evening I went to Seattle’s Adobe InDesign User Group to see previews of some of InDesign 5’s new features.

Although my own InDesign needs are simple, I can see that many of the new features will make production of printed pieces much quicker and easier for designers and add accuracy to preparing files for print.

Read more about CS5 →

Another Printing Disasters—and How to Avoid Them story…

The Puget Sound Chapter of the American Marketing Association has just unveiled their new identity system, created for them by Modulor Associates, LLC.

Modulor Associates is an unusual design firm. Founded by Jeff Culver in 2009, Modulor is an information design consultancy that helps to bring order and clarity to complex organizations and their customer experiences. I like to think of what they do as designing extra-smart brands.

One big advantage of the new system Modulor designed for PSAMA is how it enables greatly improved cohesiveness of all visual communications from the organization, despite the fact that PSAMA is largely staffed by an ever-changing group of industry volunteers.

Read more about Modulor’s new identity system for PSAMA →

Another Printing Disasters—and How to Avoid Them story…

In the previous article, I discussed designers’ challenges of maintaining consistent brand color. This topic stirred my curiosity, so I contacted Jim Raffel, a color expert I’d connected with on Twitter, to learn more.

Introducing Jim Raffel, color measurement pro

Jim is co-founder of ColorMetrix Technologies, LLC, a company that develops color verification and process control solutions for the printing and consumer packaged goods industries. Jim explained that these customers adopt color measurement systems to help them deliver consistent color in printed products.

Read more about brand color management →

Another Printing Disasters—and How to Avoid Them story…first in a series of tips on how to save money on printing.

Tip 1: Choose an efficient flat size

With paper costs accounting for 25% or more of a print job’s cost, it pays to be smart about paper.

You will always get a better deal on printing when your piece fits on the printing paper with little off-cut, the part of the sheet trimmed away and tossed directly into the recycling bin.

Read more about efficient flat sizes →

Another Printing Disasters—and How to Avoid Them story...

The Disappearing Task Force Model

The college I attended liked to create ad hoc committees they called Disappearing Task Forces, or DTFs for short. DTFs came together to complete set tasks, then disbanded. In effect, they disappeared.

I always liked that model: Get together, get it done, go away. Come to think of it, that’s how I work as a by-project print production manager. My solo designer clients and those with small studios tell me they value my fast, thorough work and technical advice. They like skipping all that running around and being freed up to focus on their billable design projects.

Read how this looks in practice →

Get to know ganging

Are you familiar with ganging? That’s the term for grouping two or more print projects together onto the same printing form. It’s a great way to save money on print jobs.

Ganging is used to good effect for business cards when several of them are printed onto one press form. For the example illustrated above, Sue and Mary needed 500 cards each, but Joe needed 1,000 cards. So Joe’s card appears twice on the form, while Sue and Mary’s cards appear once. In this example, 500 sheets would be printed.

Read more about ganging print projects →

After I interviewed Sabine Lenz, founder of PaperSpecs, she gave me a live tour of the web site, I was impressed by the breadth of features offered and how easy they are to use. I’d like to share a few of my favorite features with you.
Read more about PaperSpecs features… →

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© 2009-2015 Nani Paape & Unauthorized use and/or duplication of this material in any form without express and written permission from Nani Paape is strictly prohibited. Are you aggregating my copyrighted content onto your website? If so, it's polite to at least ASK instead of just waltzing off with it. WITH my permission, SHORT excerpts and links may be used, provided that full, clear credit is given to Nani Paape and, with appropriate and specific direction and link(s) to the original content.

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